For years I have heard them talk about how hard it is to find suitable, comfy bras that not only provide adequate support but that also look beautiful and allow them to feel sexy; a far reach from the frumpy designs on the high street.
That is until now, or to be more precise since 2010 when Alexis Smith first stepped out into the lingerie scene seeing a gap in the market for women like herself who were fed up of ill fitting bras.
Alexis has gone on to produce some of prettiest lingerie designs i've seen, whose underwear sets are also loved by celebrities such as Jessica - Jane Clements and Towie's Chloe Sims.
The Only Way Is Essex star Jessica Wright is also a strong advocate for the brand by becoming the face of Alexis Smith Lingerie, where she then went on to design her own exclusive range "With Love Jessica" which graced our screens on the popular reality series.
Not only are Alexis Smith's bra beautiful in appearance they are also extremely affordable which is not a collaboration you see very often, especially with such a niche product.
As if this wasn't exciting enough last night saw the launch of the new collection at the London Hotspot Aura in Mayfair, a star studded event with the edition of half naked men and cupcakes ... What more could you wish for .
I also salute Alexis for the use of slim but curvy models, which is a far distance from the super skinny lingerie models we are used to seeing.
For more information on all the fabulous designs and to get your hands on your very own sets be sure to check out their website as i am sure they are going to go like hot cakes.
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